One
thing we can all agree upon is the insurance industry is getting more and more
competitive. In the past the formula for success was being a great salesman,
knowing the products and offering great customer service. This led to referrals
and a growing insurance agency. In 2012 you still have to do all of the above
at a high level, but you also have to become more of an entrepreneur than ever
before. This means creating a marketing game plan, making your agency more
efficient and being responsible for more facets then just one on one selling.
This
is where Social Media comes into play. It will allow you to create an instant
brand for your agency. Allowing the consumer to understand quickly why you’re
unique and different then your competition.
Cleaning Up Social Media Mistakes
Cleaning Up Social Media Mistakes
I
talk to many insurance agencies about social media daily. Many tell me how they
created a facebook fan page or LinkedIn page months ago. Now they’ve forgotten
about them and barely know how to access them. Problem is these pages are
easily found on Google when a consumer checks out your “brand”. The consumer
views these pages as the level of professionalism your agency can provide. When
the social media page looks unfinished or inactive then your agency suffers,
regardless of how you view their value.
Getting Started or Re-Energized With Social Media
Getting Started or Re-Energized With Social Media
Regardless
if you’ve already tried Social Media or are creating a new presence today for
your agency, follow my advice below and you will start moving in the right
direction.
Step
1- Create or tune up a Facebook Fanpage, LinkedIn Page & Twitter Page.
- Tune up means each
page is setup esthetically in a professional manner, including a summary about
your agency and has your logo and contact information.
Step
2- Synchronize your Facebook page with your Twitter page and your Twitter page
with your LinkedIn page. This will allow you to save a lot of time and increase
your agencies virtual sphere influence and SEO. The end result will be you
posting once and that content being displayed on all three platforms instantly.
Instructions on
Synchronizing The Three Pages
Step
1 – Go to your Facebook fan page
- Click Edit Page in the
top right
- Click Update Info
- On the left side of
this new page click “Resources”
- Select “Link Your Page
To Twitter”
- Enter your Twitter
login info
Step
2 – Go to LinkedIn and click edit profile
- Under the “Website”
field you will see “Twitter”
- Click edit and enter
your Twitter login info.
Now
when you post on Facebook it will auto post on Twitter and then to LinkedIn
automatically, saving you time and increasing your sphere of influence.
With
Social Media there are really only three things you have to worry about. Making
sure your pages look professional, that you are constantly growing your
connections and fans and that you’re constantly posting new content to
influence your connections and keeping your agency “Brand” on people’s minds.
Check back next month as we discuss the best ways to consistently increase your
connections and fans!
