They key to getting referrals for your insurance agency with
social media is to actually start off getting all of your clients to connect to
your social media presence. Then when you post things you can attempt to get
your clients to “LIKE, Comment or Share” the post. This makes that post go out
to all of your client’s social media connections, which is likely where
referrals are going to come from anyway.
Inviting your clients via social media or traditional
email marketing is imperative for social media “Distribution Growth”. The “How
To” verbiage that you use to do so is the key to success.
Here is an example of what most insurance agencies write
to promote their page:
Bob’s Insurance created a facebook business page! Go to
our page and LIKE it today!
Here is what we suggest.
Bob’s insurance continues to use technology and
innovation to keep its clients in the loop when it comes to industry changes
and updates. We’ve created a special facebook business page that offers
industry news, ideas and fun tips. Just go to www.facebook.com/bobinsurance
and click the “LIKE” button at the top middle of the screen to receive our free
value. Contact us if you want us to walk you through the process!
Ken French
973-607-1916 Ext 1
