Understand The Technology You Need To Sell

As most of you must know by now two of the biggest insurance companies in the USA (when it comes to individual & family Health Insurance) recently announced that all sales must now come via their “Coded Online Broker Enrollment Links.” That they would no longer be taking paper applications.

Basically what this means is, to sell these carriers you need a website. You also need to login to these carriers broker portals and create your own quoting & enrollment link. Which is free and takes about 1 minute. Then you can either send the consumer to your site or go there with them and enroll them.

Supposedly this was announced about 4 weeks ago to every broker and General Agent across the country by these 2 carriers.

Funny thing is, last week I received four phone calls from four different insurance agencies. I honestly didn’t know anyone of them as they weren’t my clients. All of them said basically the same thing.

“We have been following you on LinkedIn for a few years. We know you used to be a General Agent and we were hoping you could explain what it means to get “enrollment links”. We have reached out to the carriers and our GA and we can’t get any answers that make sense.”

Long story short, I had to teach all four how to login and obtain these links, plus all four of those agencies needed websites built to house the links, which we took care of. But I think the point of the story is how chaotic it is out in the health insurance world. I am not going to sit here and rip the GA’s and the Carriers. But what I am going to do is suggest every agent and agencies start to realize that it’s survival of the fittest moving forward. You can’t expect anyone to guide you or be proactive when it comes to teaching you technology and industry changes that you need to know.

You need to look in the mirror and understand you have to be accountable for all of this stuff moving forward. No one is going to help you, they have their own problems.

I mean how many sales you can make if you don’t have the ability to make a sale. I would say that’s something worth 10 minute of your day to learn and setup.


Ken French

Ken@snoozzy.com

www.benefitstore.net

973-607-1916 Ext 1