Adding A Testimonial Section To Your FB Fanpage

Having a “Reviews” section on your Facebook Fanpage is very important. It allows your satisfied customers to write about how you’ve helped them. More importantly it lets onlookers know that you have a proven track record of success.

How to add a “Reviews” section:
(1) Login into Facebook with the account that manages your Fanpage.
(2) In the top search box type in, “Reviews” and select “Reviews App”
(3) Now in the upper left hand corner of the page that opened select “Add to my page”
(4) Choose the page you want to add it to and it should appear

Top 5 Signs Your Corporate Website Needs an Update

(1) You don’t have links to your Facebook / Linkedin / Blog on the homepage
(2) It has very detailed quote request forms
(3) It has dozens of sub pages
(4) It looks different on various search engines
(5) It has a flash intro that has to upload before it starts

I review literally thousands of insurance agency websites a month. Honestly 90% of them are very poor because they are so broad and massive; they have no game plan or purpose.

Today every insurance professional should have (4) websites. There Facebook Business page for marketing and communication, their LinkedIn page as their bio, their Blog as their news feed and their corporate website that generates leads and on-line sales. Most importantly all (4) need to be attached and synchronized.

Remember the end goal is to get the prospective client to call you! You’re the salesman that should be all you need.

Does Your Website Cost You Referrals

What many insurance agents fail to realize is a website can actually hurt you more than help you. Most people between the ages of 18 and 40 will now do on-line research on any professional they’re referred to. This means your website, Facebook Page, LinkedIn Page, Blog and any other web presence will be judged!


Web Presence Red Flags – Things that scare people away!

Very Old Website Technology – When I go to a website that clearly is over 4 or 5 years old, that tells me that this agency doesn’t like to invest in things. Meaning their either cheap or lazy.

Dead Links on a Website – There is nothing worse than going to a site and clicking on something interesting and getting a “Page Cannot Be Found” error. To me this means this agency doesn’t pay attention to details.

Facebook / LinkedIn “No friends” – When I do a Social Media search on someone and see they have very few connections. Did this agency give it a try for one day then give up? I wonder if they will give up on me when I need help?

No Web Presence At All – The biggest red flag is if the agency has no web presence at all. To the consumer this means the agency is a mystery and to use them would be taking a risk or chance.