Magic Formula That Gets You Web Traffic

Again as I’ve mentioned before…. all I do is talk to hundreds of insurance professionals a month about websites, technology and social media. I am amazed at how many think there is some kind of secret thing out there that will get them website traffic without them doing or paying a thing.

Honestly if you’re not actually creating your website yourself from scratch you don’t stand a chance. That is…unless you want to invest literally hundreds of thousands a year into your site.

My advice to the common insurance broker is this. You likely have a very nice site. I am sure it’s optimized fairly well. However it’s not going to beat out the likes of the top players in the lead generation game. So go out there and market the site to your social media distribution. If you do it right you’ll get viral distribution and more leads then you need! I guarantee you one thing…. Doing nothing will likely lead to nothing!

New Facebook Analytics Features

"Like" Button Analytics

For the first time, Facebook will provide data on the behavior the "Like" button triggers, including views, clicks and visits. Businesses will be able to use this data to test the impact of placement on "Like" button click-through rate.

Businesses that use any of the Facebook Social Pugins (Example: Recommendation Plugin located in the right sidebar of this blog) will be able to see performance metrics such as "Like" button impressions, rate of comments and a breakdown of interaction by demographic information. Additionally, the demographic details available to businesses will include age group, gender, language or location.

As part of this update, businesses that are using Facebook Insights for websites will get distribution and engagement metrics related to their content's performance on Facebook in real-time. This new data will enable businesses to optimize content and adjust its placement based on performance.

Many marketers will be excited to know that the Facebook Insights update will also include more content-related metrics. For example, businesses will be able to look at impressions, referral clicks and the most popular stories on the site.

Computer Illiterate

I was talking to a gentleman who was the CEO of a very large insurance agency yesterday. The agency had over 50 employees and supposedly 10,000 clients. He was very proud to tell me that he basically never touched a computer. In his opinion it was beneath him and he had staff members to do it for him. He had an MBA in finance from Cornell blah blah blah………


My translation is, this guy was completely computer illiterate. He had built up these protecting walls around him to hide his massive weaknesses. Honestly with all of the internet marketing going on out there would you hire this guy to run your firm? He basically had no idea what pay per click advertising was and seethed when social media was mentioned.

My point is, things are changing fast. Back in the day this guy was probably a genius. However now he is basically in the minority, computer illiterate and becoming less valuable by the second. Don’t be like him, keep pushing yourself to evolve with the rapidly changing technology.