Pre-Written Message on LinkedIn

When you connect with someone new on LinkedIn, it makes a lot of sense to have a "Pre-written" (thanks for connecting) message to send out to them. The key to this process is making sure you can do it quickly and efficiently.(You could be sending out 5 a day!)

So to summarize
You connect with someone new on LinkedIn
You go and TAG them into a folder in LinkedIn
You then copy and paste your "Pre-written Message" to them using the LinkedIn Messaging tool.

Below is an example of a Pre-Written Message
I just wanted to thank you for connecting with me. I am the president
of Bob’s Insurance. Our main focus is Home, Auto and Life Insurance.
You can visit our main agency site at www.bobsinsurance.com or call
me directly at 987‐654‐2222 for a free consultation. Feel fee to tell me
a little bit about your business and the types of clients you’re looking
for? I will do my best to send them you’re way.

Ken French
ken@snoozzy.com
www.benefitstore.net
973-607-1916 Ext 1

Improving Your Agency Website Tips

I always find it amazing how passionate Insurance Agents can be about “Selling by Price”. Basically this means agents always seem to get really mad when you even infer that selling by price should be a strategy they consider.

Listen I am very against selling by price, in my opinion it’s about building an agency brand. It’s about building something professional that your clients are going to refer to other people. It’s about building a tradition of high end insurance service excellence. This means in your physical office and online with your agency website.

The problem I find is that same guy who went berserk on the phone when talking about his frustrations with growing his agency, is the same guy that has the agency website that has zero branding.

That’s the website that has the “Generic” About Us section on the site.

The site where they slap your logo on it and say here is your new insurance agency website.

So here are my “What Should Be On Your Agency Website Tips”

-         - Who runs the company

-          -What does the agency specialize in

-          -Why is the agency unique

-          -If interested how to take the next step with your agency

-          -Company history

-          -Staff information (if they talk to the consumer)

-          -Active Social Media Presence

-          -Testimonials from top clients

The above information isn’t even insurance specific, in my opinion it’s business 101 common sense to have on any business website.

Shoot me an email if you want a free review of your current agency website! We will tell you what we would do to improve it.

Ken French

President

www.benefitstore.net

Ken@snoozzy.com

973-607-1916 Ext 1

The Classic Impulse Over-reaction

We find that we get a lot of phone calls from insurance agents and agencies that have recently gone to the “Annual Convention”. At these conventions one of “Key Speakers” usually tries to impress the crowd with a lot of web and social media buzzwords and general concepts that most of the crowd pays attention to.

The problem is, most of the attendees understand the concepts are very important but really lack the hands on experience on how the technology, social media or website concepts can really be implemented to actually help them and their agencies.  

So what ends up happening is the insurance agent overreacts, out of fear and impulse spends a lot of money and ends up with new technology that is impressive….. but has no real value to help their agency and insurance model.

Our point is this….. Technology is a lot like the old “Gold Rushes”. Once the public starts to hear about it the gold is already long gone and the “rush” moved to a new secret location. If you want your agency to be successful with technology you can start with being more hands on. The best education is trial and error. This will allow you to make better long term decisions.