LinkedIn 101

2015 is almost ½ over and I now almost find it almost comical when I chat with insurance agents who want me to prove to them that they should use LinkedIn for their insurance agencies.
I try to explain to them I could care less about LinkedIn, that I personally don’t like it very much myself and that my opinion really should mean very little to them.

However I try to explain the facts to them.
- 69 Million different USA computer users hit the site during August of 2014
- The site allows you to network with others
- The site allows you to create a database of your contacts
- The site allows you to message and market to those contacts
- The site allows you to join niche groups of your target market clients
- This is with the free version of LinkedIn
- Plus if you know what you’re doing, you should still have time to continue what you’re currently doing from a marketing standpoint.

So even though I don’t really like using LinkedIn, I learned a long time ago that my opinion doesn’t count. That I am salesman and I have to go where the crowds go. I have to do my best to touch as many people as possible, to project myself to be credible, to be an expert and to be a problem solver. That the insurance industry is truly a numbers game and that the agencies who reach those numbers make more sales.

In conclusion, it’s ok to hate or not understand LinkedIn. However if you want to project your expertise out to new and different people there is no excuse for not using it…. I guess you can always have fun cold calling.

Join us for a free webinar on Using LinkedIn For Your Insurance Agency

When: 5/21 Noon to 12:15 EST

Click to register: https://attendee.gotowebinar.com/register/5961184075985829633

 

Ken French
President
www.benefitstore.net
973-607-1916 Ext 1
Ken@snoozzy.com

Insurance Agent Social Media Posting Strategy 2015 Tips

We find that about 70% of insurance professionals really lack any type of social media game plan for their firms. Most struggle with simple concepts such as When, What and Where should they even be posting.

 

In order to build a good strategy for your brand, first you have to have fundamental concepts that you can always fall back on to answer your questions and uncertainties.

 

We feel these concepts are called the “3C’s of Social Media”

-Common Sense

-Creativity

-Consistency

 

When should I post? Use common sense, when are most people on social media fooling around? Is it at 5am when you are waking up or lunch time?

 

What should I post? First off you need to be consistent and post 5 days a week, add some creativity to it and now you’ve got a plan. (Promote Your Firm, Project Your Firm’s Expertise and Project Your Personality) when you post.

 

Last week I did a special 15 minute webinar that covered the above in much more detail. If you found the above interesting click here to watch it: https://www.youtube.com/watch?v=j30F2slPKPU

 

LinkedIn Boot Camp Training For Insurance Professionals: If you’re still not getting to the next level with LinkedIn you should check out our Insurance specific Boot Camp’s coming up in February at www.SocialMediaImprovement.com.  Our 90 minute session is only $125, which I preform.

 

Ken French

President

Snoozzy Inc

www.snoozzy.com

Ken@snoozzy.com

 

Using Social Media Like An Entrepreneur

Obviously there are many insurance agents and agencies that have become very successful using social media. However, believe it or not, there is still a large percentage of people that let their "personal feelings" toward social media hold them back from marketing their businesses.

Social Media is powerful because hundreds of millions of people are on it everyday. It's like a huge crowd of people chatting. Like I said, some people can get sucked into the "gossip" that is occurring and they fail to realize the potential for getting people to talk about them and the services they offer.
I recently did a 15 minute webinar on the subject "Using Social Media As an Entrepreneur".

I suggest if you found the above information interesting that click and watch the webinar.
Click here to watch the webinar: https://www.youtube.com/watch?v=3fwd7VNjGYg

Ken French
President
Snoozzy Inc
Ken@snoozzy.com
www.snoozzy.com