One thing we can all agree upon is the insurance industry is getting more and more competitive. This is why having a strong brand for your insurance agency is so important!
In my opinion, anything that has your logo on it goes into the definition of things that make up your brand.
One of my favorite musical artists is a band called “Rush”. They have dozens of albums that are all unique and successful. I remember one interview with them a few years back. In short they said they only put songs on the album that have been polished a hundred times over, they had to be worthy of the “Rush” brand.
I guess my point is, I talk to many insurance agencies about social media daily. Many tell me how they’ve created a facebook page or LinkedIn page months ago. Now they’ve forgotten about them and barely know how to access them. Problem is these pages are easily found on Google when a consumer checks out your “brand”. The consumer views these pages as key pieces to your brand. When the social media page looks unfinished or inactive…… your agency suffers, regardless of how you view their value.
So did you ever think creating a facebook page and not keeping it impressive would have the same effect as having a customer come to your office with a hole in the ceiling?
