Social Media = Drip Marketing

Social Media has become the modern day “Drip Marketing”. It works because a lot of people are on it paying attention. That being said, the challenge for most insurance agents and agencies is to get as many people as possible following their business presences and then “being consistent” with posting educational insurance posts that project them to be the experts. 

If you’re struggling to post and be consistent everyday check out our social media posting service for insurance professionals https://www.youtube.com/watch?v=MuiNlrE5iXo 

Ken French 
www.BenefitStore.net 
Ken@snoozzy.com 
973-607-1916 Ext 1 

LinkedIn Pre-Written Message Tips

When you connect with someone new on LinkedIn, it makes a lot of sense to have a "Pre-written" (thanks for connecting) message to send out to them. The key to this process is making sure you can do it quickly and efficiently.(You could be sending out 5 a day!)

So to summarize
You connect with someone new on LinkedIn
You go and TAG them into a folder in LinkedIn
You then copy and paste your "Pre-written Message" to them using the LinkedIn Messaging tool.

Below is an example of a Pre-Written Message
I just wanted to thank you for connecting with me. I am the president
of Bob’s Insurance. Our main focus is Home, Auto and Life Insurance.
You can visit our main agency site at www.bobsinsurance.com or call
me directly at 987‐654‐2222 for a free consultation. Feel fee to tell me
a little bit about your business and the types of clients you’re looking
for? I will do my best to send them you’re way.

Ken French
ken@snoozzy.com
www.benefitstore.net
973-607-1916 Ext 1

LinkedIn 101

2015 is almost ½ over and I now almost find it almost comical when I chat with insurance agents who want me to prove to them that they should use LinkedIn for their insurance agencies.
I try to explain to them I could care less about LinkedIn, that I personally don’t like it very much myself and that my opinion really should mean very little to them.

However I try to explain the facts to them.
- 69 Million different USA computer users hit the site during August of 2014
- The site allows you to network with others
- The site allows you to create a database of your contacts
- The site allows you to message and market to those contacts
- The site allows you to join niche groups of your target market clients
- This is with the free version of LinkedIn
- Plus if you know what you’re doing, you should still have time to continue what you’re currently doing from a marketing standpoint.

So even though I don’t really like using LinkedIn, I learned a long time ago that my opinion doesn’t count. That I am salesman and I have to go where the crowds go. I have to do my best to touch as many people as possible, to project myself to be credible, to be an expert and to be a problem solver. That the insurance industry is truly a numbers game and that the agencies who reach those numbers make more sales.

In conclusion, it’s ok to hate or not understand LinkedIn. However if you want to project your expertise out to new and different people there is no excuse for not using it…. I guess you can always have fun cold calling.

Join us for a free webinar on Using LinkedIn For Your Insurance Agency

When: 5/21 Noon to 12:15 EST

Click to register: https://attendee.gotowebinar.com/register/5961184075985829633

 

Ken French
President
www.benefitstore.net
973-607-1916 Ext 1
Ken@snoozzy.com