Top 5 Posting Topics

As we all know by now the key to using facebook is to get Comments and Likes for your comments. It then allows your posts to go to the interactions friends. Plus it helps build your Page Rank with Google. Below are the top 5 posting topics for interaction. You’ll notice none have to do with Insurance!


Top 5 Topics to Get Interaction on Facebook

# 5 – Local or National Events
#4 – Sports Teams or postgame results
#3- Congratulating an employee (birthday / employment milestone)
#2- Talking about Food
#1 – Pets (People love animals!)

Facebook Bobsled App - Could it change the world?

T-Mobile has teamed with developer Vivox to create a web-based voice chat app that runs in Facebook.
The app is called Bobsled and lets you start voice chats with your Facebook friends from within Facebook's chat window.

We think there's huge potential here if it catches on, and could start eating into Skype's territory once Bobsled allows video chat and calls to landlines and mobile numbers. In fact, the service works a lot like Skype now, but instead on relying on people to sign up for the service, all your Facebook friends are right there, ready to chat. To use Bobsled, add the app on Facebook from the developer's page here. You'll be asked to install a small plugin and restart your browser. When you log back in to Facebook, you'll have the ability to start a voice chat with any of your friends by clicking the green phone icon next to their name.
That's it. With one click, you're ready to start chatting. You can also record voice messages that are sent to your friend's message inbox. Click the "Send Voice Message" link at the bottom of your buddy list to record one. It's a nice feature for people who use Facebook a lot to send instant messages.

Under Attack & You Don't Even Know It!

True Story

I was talking to the owner of a full service insurance agency in Ohio. His grandfather started the company in 1935, then his father ran it for 30 years and now it’s his turn. In short he said they insure about 85% of all the local businesses etc. They do zero marketing and grow based on name recognition alone.

He gives me a call because he had seen what we were doing for insurance agencies on facebook. This leads him to explain that he just lost one of his top 3 clients. A massive local factory that he had various commercial policies in place with. The factory was also a three generational ownership and the initial owner and this guy’s grandfather were golf buddies etc.

To make a long story short, he lost the account to a broker in Florida that ended up being the current owner’s college roommate’s friend, who he met via facebook.

I think the point of this story is your competition could come from anywhere now! Even your oldest clients could be at risk. At the end of the day you should really ask yourself how well you’ve truly connected with your clients because there are people out there trying to make the connection!

The insurance industry is changing; I hope you’re ready to work a little harder!

LinkedIn - Customizing How Your Website Appears

Selling On Facebook

It’s never the best idea to solicit on facebook. However if you have the right strategy and post structure it can lead to traffic and sales.


Here are the top 5 products to market on facebook!

Identity Theft Insurance
Wedding Insurance
Pet Insurance
Travel Insurance
On-Line Defensive Driving Classes (Save on Auto Insurance)