True StoryI was talking to the owner of a full service insurance agency in Ohio. His grandfather started the company in 1935, then his father ran it for 30 years and now it’s his turn. In short he said they insure about 85% of all the local businesses etc. They do zero marketing and grow based on name recognition alone.
He gives me a call because he had seen what we were doing for insurance agencies on facebook. This leads him to explain that he just lost one of his top 3 clients. A massive local factory that he had various commercial policies in place with. The factory was also a three generational ownership and the initial owner and this guy’s grandfather were golf buddies etc.
To make a long story short, he lost the account to a broker in Florida that ended up being the current owner’s college roommate’s friend, who he met via facebook.
I think the point of this story is your competition could come from anywhere now! Even your oldest clients could be at risk. At the end of the day you should really ask yourself how well you’ve truly connected with your clients because there are people out there trying to make the connection!
The insurance industry is changing; I hope you’re ready to work a little harder!
No comments:
Post a Comment