New Facebook Changes

(1) Newsfeed Changes

Gone are two different feeds (Most Recent / Most Popular)

Replacing it is a single News Feed which shows you both with Top News shown at the top, and Most Recent underneath. If you haven’t visited Facebook for a while, the first things you’ll see are top photos and statuses posted while you’ve been away. They’re marked with an easy-to-spot blue corner.

If you check Facebook more frequently, you’ll see the most recent stories first. Photos will also be bigger and easier to enjoy while you’re scrolling through.

Ken Tip: The use of photos in your posts has now become even more important to drawing exposure to your posts!

(2) Profile Button Removed!

The old right-hand corner trifecta “Home,” “Profile” and “Account” have parted ways. Instead of Profile, you now have a small thumbnail and name of the user you’re logged in as – that should make things clearer when you are using Facebook as a Page. Also, the “Account” has been replaced by a simple down arrow so you can access all your account, privacy and logout settings.

(3) News Ticker Added in Upper Right Corner

The ticker is a live-feed area that sticks to the upper right corner of the screen and gives you a running play-by-play of what is happening literally right now. Facebook has been playing around with the Ticker in various forms for a while now on a small scale, but now it is rolling out to everyone. Click on anything in ticker to see the full story and chime in – without losing your place.

(4) The Subscribe Button

The Subscribe button allows you to set just how much you want to hear from a person. In fact Facebook will now allow you to subscribe to someone even if you’re not friends (or let others subscribe to you). The latter only works with posts set to public. You’re already getting your friends’ posts in News Feed. With the Subscribed button, you can choose how much you see from them:

Ken Tip: This feature can be great for consultants, but for companies and brands you want to keep using the business fanpage as it can be customized!

(5) Minor Changes

You no longer need 25 likes on a business page in order to grab a custom URL

Facebook will try to not choke your inbox by emailing you a daily summary of the “less important” notifications instead of individual ones. If it makes you feel more alive to have a full inbox, you can change it back to individual emails on the notifications page.

Posts or comments in another language prompt the appearance of a “translate” button.

Posts that have been shared will now include a link you can follow to see who has shared them