In the wake of Hurricane Sandy, one thing has become very
clear. Social media can allow you to communicate and service your clients when
your office is offline. I personally have witnessed many agencies use Social
Media to communicate claims information, answer policy question etc for those
in need.
When the power goes out, people get bored. When people get
bored, they turn to their IPhones and social media to stay in the loop. This reason alone should motivate you to
communicate to your current clients to connect with you on your agencies social
media presence.
We suggest you email all of your current clients. Tell them
that your agency is unique, that you’re innovative and that you want to use
social media as a value added resource for them. Put the links to your social
media pages in the email, supply simple instructions on how to follow you and
send it out.
The agencies on the East Coast that have mastered Social
Media, they will get new clients because of Hurricane Sandy. The poor people
that had insurance issues that couldn’t get a hold of their insurance agency
will see their friends communicating with their savvy agency……. This equals new
referrals for the agencies that understand how the consumer now communicates in
2012. 