Hurricane Sandy & Social Media

In the wake of Hurricane Sandy, one thing has become very clear. Social media can allow you to communicate and service your clients when your office is offline. I personally have witnessed many agencies use Social Media to communicate claims information, answer policy question etc for those in need.

When the power goes out, people get bored. When people get bored, they turn to their IPhones and social media to stay in the loop.  This reason alone should motivate you to communicate to your current clients to connect with you on your agencies social media presence.

We suggest you email all of your current clients. Tell them that your agency is unique, that you’re innovative and that you want to use social media as a value added resource for them. Put the links to your social media pages in the email, supply simple instructions on how to follow you and send it out.

The agencies on the East Coast that have mastered Social Media, they will get new clients because of Hurricane Sandy. The poor people that had insurance issues that couldn’t get a hold of their insurance agency will see their friends communicating with their savvy agency……. This equals new referrals for the agencies that understand how the consumer now communicates in 2012.