The point of Social Media
for insurance agencies is to stay in front of their current client base. If you
have a good posting strategy you can take advantage of Social Media’s “Viral
Marketing” aspect and actually get your agency in front of your client’s
friends and families.
Fact: Successful
insurance agencies are built on referrals and solid retention.
Fact: Social Media is
valuable because a high % of people pay attention to it.
That being said it’s a
very simple process.
One: Setup a social media
presence for your agency (Facebook, LinkedIn, Twitter accounts)
-Having all three is
actually vital for your websites SEO (Google now looks for “Social Activity”).
Two: Start posting five
days a week. Post about industry news, helpful tips and things on people’s
minds. (Never solicit)
Three: Reach out to your
clients via email or your agency newsletter. Tell them you’re investing in the
future and that your social media presence is a free value added service for
them. It’s something that separates you from your competition. Give them
instructions on how to become connected.
Four: Never stop the
above process…. You need to be constantly posting, you need to be constantly
adding new connections. It never stops!
If you believe that
insurance is a numbers game and that people only buy insurance when they have
to. Then social media is a free, innovative way to get your agency in front of
those numbers. To project yourself as a guru or expert that can guide the
consumer to the right risk management solution.
I am offering a free
webinar that offer more indepth analysis and how to on this subject.
Feel free
to signup below
Webinar Date: 7/16 (From
Noon to 12:30 – Eastern Standard)
Ken French
President
973-607-1916 Ext 1
