.jpg)
We find that we get a lot of phone calls from insurance
agents and agencies that have recently gone to the “Annual Convention”. At
these conventions one of “Key Speakers” usually tries to impress the crowd with
a lot of web and social media buzzwords and general concepts that most of the
crowd pays attention to.
The problem is, most of the attendees understand the
concepts are very important but really lack the hands on experience on how the
technology, social media or website concepts can really be implemented to
actually help them and their agencies.
So what ends up happening is the insurance agent overreacts,
out of fear and impulse spends a lot of money and ends up with new technology
that is impressive….. but has no real value to help their agency and insurance
model.
Our point is this….. Technology is a lot like the old “Gold
Rushes”. Once the public starts to hear about it the gold is already long gone
and the “rush” moved to a new secret location. If you want your agency to be
successful with technology you can start with being more hands on. The best
education is trial and error. This will allow you to make better long term
decisions.
