The Classic Impulse Over-reaction

We find that we get a lot of phone calls from insurance agents and agencies that have recently gone to the “Annual Convention”. At these conventions one of “Key Speakers” usually tries to impress the crowd with a lot of web and social media buzzwords and general concepts that most of the crowd pays attention to.

The problem is, most of the attendees understand the concepts are very important but really lack the hands on experience on how the technology, social media or website concepts can really be implemented to actually help them and their agencies.  

So what ends up happening is the insurance agent overreacts, out of fear and impulse spends a lot of money and ends up with new technology that is impressive….. but has no real value to help their agency and insurance model.

Our point is this….. Technology is a lot like the old “Gold Rushes”. Once the public starts to hear about it the gold is already long gone and the “rush” moved to a new secret location. If you want your agency to be successful with technology you can start with being more hands on. The best education is trial and error. This will allow you to make better long term decisions.