Over the last 10 year we have designed over 1,000 websites
for insurance professionals. During that time is has become very obvious that it’s
harder working with agents who are building their first website compared to ones
who are redesigning ones already in place. Below you will find our top 3 tips
for building your first insurance agency website.
Don’t Stress
On Making It Perfect
Whether you realize it now or
not, it really doesn’t matter if the car is red or green in the picture
representing “Auto Insurance”. As an insurance professional you are going to
use your website differently than let’s say a florist. What this means is your
website should help you become more efficient, that might mean letting your
clients make payments, file claims, fill out forms or enroll online. You likely
won’t know exactly what efficiency tools are going to work until you launch the
site and see how your clients use it. We call it “Battle Testing” the website.
Forget About Instant SEO Results
Fact, if you buy a brand new
web address and launch a site on it, it’s going to take a few quarters before
the site is fully SEO’d. As a “newbie” website you have a lot to prove to
Google before your ranking is going to peak. First off they want to see the
site live on the web address for at least 6 month. Secondly they want to see
your site listed on other sites across the internet and thirdly you better be
active with social media. To assume you are going to launch the site and in a
few weeks be on the first page is a recipe for failure. In the short term work
on marketing your website and training your staff to utilize it with clients.
Remember You Sell Someone Else’s Products
I the best tip is to remember you sell
insurance, the carriers are the ones controlling the products, the pricing and
the plan structure. This means your website should focus on the services that
you offer. It should tell people who runs the company, why you are unique and
what type of value you bring to the table. It’s still amazing how many agents
don’t want to put their pictures on their sites…… big mistake! The consumer
wants to do business with someone they trust and can identify with. Make no
mistake if they wanted a transactional relationship they would have gone
somewhere else online.
If you need help and guidance
with your website and social media presence please visit www.benefitstore.net and request a free
consultation.
Ken French
President
973-607-1916 Ext 1
