3 Tips For Designing Your First Insurance Website

Over the last 10 year we have designed over 1,000 websites for insurance professionals. During that time is has become very obvious that it’s harder working with agents who are building their first website compared to ones who are redesigning ones already in place. Below you will find our top 3 tips for building your first insurance agency website.

Don’t Stress On Making It Perfect

Whether you realize it now or not, it really doesn’t matter if the car is red or green in the picture representing “Auto Insurance”. As an insurance professional you are going to use your website differently than let’s say a florist. What this means is your website should help you become more efficient, that might mean letting your clients make payments, file claims, fill out forms or enroll online. You likely won’t know exactly what efficiency tools are going to work until you launch the site and see how your clients use it. We call it “Battle Testing” the website.

Forget About Instant SEO Results

Fact, if you buy a brand new web address and launch a site on it, it’s going to take a few quarters before the site is fully SEO’d. As a “newbie” website you have a lot to prove to Google before your ranking is going to peak. First off they want to see the site live on the web address for at least 6 month. Secondly they want to see your site listed on other sites across the internet and thirdly you better be active with social media. To assume you are going to launch the site and in a few weeks be on the first page is a recipe for failure. In the short term work on marketing your website and training your staff to utilize it with clients.

Remember You Sell Someone Else’s Products

 I the best tip is to remember you sell insurance, the carriers are the ones controlling the products, the pricing and the plan structure. This means your website should focus on the services that you offer. It should tell people who runs the company, why you are unique and what type of value you bring to the table. It’s still amazing how many agents don’t want to put their pictures on their sites…… big mistake! The consumer wants to do business with someone they trust and can identify with. Make no mistake if they wanted a transactional relationship they would have gone somewhere else online.

If you need help and guidance with your website and social media presence please visit www.benefitstore.net and request a free consultation.

Ken French

President

973-607-1916 Ext 1