Obviously there are many insurance agents and
agencies that have become very successful using social media to grow and retain
their insurance business. However, believe it or not, there is still a large
percentage of agents that let their "personal feelings" toward social
media hold them back from marketing their businesses and retaining their
current clients.
Social Media for your insurance business is
really two simple things. (1) Getting as many people as possible to follow your
branded business pages. This becomes your distribution channel. (2) Consistently
posting unique content that projects you to be the insurance expert or guru to
your social media distribution. It’s very much like drip email marketing used
to be. Again the key being a high percentage of people are addicted to social media
and pay attention to it, this makes your efforts worthwhile.
Unfortunately, some agents can get sucked into
the "gossip" that is occurring and they fail to realize the potential
for getting people to talk about them and the services they offer. I’ve had
many conversations with agents who say they won’t use Facebook or Twitter
because they can’t stand all the nonsense posted. The reality is, there is a
lot of nonsense posted, however a great entrepreneur has the ability to
understand that’s what draws the crowds to these places in the first place. You
just have to ignore it and focus on what you’re projecting out to everyone’s
newsfeeds.
It’s ok to dislike social media and still get
new clients from it. I think the key is to understand literally hundreds of
millions of people are on it daily. It’s this huge crowd of people and yes some
people are gossiping. Your job is to make sure you have a professional booth “Your
business page” right in the middle of it all. So people in the crowd can point
to you and say “That’s the insurance guru” go to them for help with insurance.
It sounds simple and in a way it really is, it’s just about having the right
mind set to succeed.
I recently did a 15 minute webinar on the
subject "Using Social Media As an Entrepreneur".
I suggest if you found the above information interesting that click and watch the webinar.
Click here to watch the webinar: https://www.youtube.com/watch?v=3fwd7VNjGYg
Ken French
President
Snoozzy Inc
Ken@snoozzy.com
www.snoozzy.com
I suggest if you found the above information interesting that click and watch the webinar.
Click here to watch the webinar: https://www.youtube.com/watch?v=3fwd7VNjGYg
Ken French
President
Snoozzy Inc
Ken@snoozzy.com
www.snoozzy.com
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