Understand The Technology You Need To Sell

As most of you must know by now two of the biggest insurance companies in the USA (when it comes to individual & family Health Insurance) recently announced that all sales must now come via their “Coded Online Broker Enrollment Links.” That they would no longer be taking paper applications.

Basically what this means is, to sell these carriers you need a website. You also need to login to these carriers broker portals and create your own quoting & enrollment link. Which is free and takes about 1 minute. Then you can either send the consumer to your site or go there with them and enroll them.

Supposedly this was announced about 4 weeks ago to every broker and General Agent across the country by these 2 carriers.

Funny thing is, last week I received four phone calls from four different insurance agencies. I honestly didn’t know anyone of them as they weren’t my clients. All of them said basically the same thing.

“We have been following you on LinkedIn for a few years. We know you used to be a General Agent and we were hoping you could explain what it means to get “enrollment links”. We have reached out to the carriers and our GA and we can’t get any answers that make sense.”

Long story short, I had to teach all four how to login and obtain these links, plus all four of those agencies needed websites built to house the links, which we took care of. But I think the point of the story is how chaotic it is out in the health insurance world. I am not going to sit here and rip the GA’s and the Carriers. But what I am going to do is suggest every agent and agencies start to realize that it’s survival of the fittest moving forward. You can’t expect anyone to guide you or be proactive when it comes to teaching you technology and industry changes that you need to know.

You need to look in the mirror and understand you have to be accountable for all of this stuff moving forward. No one is going to help you, they have their own problems.

I mean how many sales you can make if you don’t have the ability to make a sale. I would say that’s something worth 10 minute of your day to learn and setup.


Ken French

Ken@snoozzy.com

www.benefitstore.net

973-607-1916 Ext 1

Technology Your Insurance Agency Should Have Today

Below is an overview on what we feel the top insurance agencies are doing when it comes to website and social media setup and strategy. If you feel you are behind in the game contact us for a free consultation.

P&C Agents & Agencies (Your Website Should Allow Your Clients The Option To)

-File a Claim Online Via Carriers Site
-Make a Payment Via Carriers Site
-Request A Certificate
-Take online Defensive Driving Class

 

 

Life & Health Agents & Agencies (Your Website Should Allow Your Clients The Option To)

-Quote or Enroll any individual medical and voluntary products
-Compare term insurance products and rates (via a rating engine given to you by IMO)
-Have an educational section on healthcare reform

General

-Should now have video testimonials from clients (written ones now deemed worthless)

Social Media

-Should have a Facebook, LinkedIn & Twitter page setup for agency
-Should have at least 55% of your book of business following you
-Should be posting 5x’s a week (balanced content strategy)

Learn More About Us @ www.benefitstore.net or http://www.propertyandcasualtywebsites.com/

Ken French
973-607-1916
Ken@snoozzy.com

Pre-Written Message on LinkedIn

When you connect with someone new on LinkedIn, it makes a lot of sense to have a "Pre-written" (thanks for connecting) message to send out to them. The key to this process is making sure you can do it quickly and efficiently.(You could be sending out 5 a day!)

So to summarize
You connect with someone new on LinkedIn
You go and TAG them into a folder in LinkedIn
You then copy and paste your "Pre-written Message" to them using the LinkedIn Messaging tool.

Below is an example of a Pre-Written Message
I just wanted to thank you for connecting with me. I am the president
of Bob’s Insurance. Our main focus is Home, Auto and Life Insurance.
You can visit our main agency site at www.bobsinsurance.com or call
me directly at 987‐654‐2222 for a free consultation. Feel fee to tell me
a little bit about your business and the types of clients you’re looking
for? I will do my best to send them you’re way.

Ken French
ken@snoozzy.com
www.benefitstore.net
973-607-1916 Ext 1