Captive Agents & Social Media

Obviously there are a lot of benefits for working for a captive agency. You get to sell their unique products; you get training and tons of internal support. In my opinion that sales model worked very well ten years ago. Now things are different, it’s all about speed, efficiency and innovation. I am pretty sure those three words scare your compliance department to death!

Yesterday I got exactly 4 different “mailers” from captive agents, trying to promote themselves. I looked at them for one second and threw them out. I bet each of those agents spent between $2500 and $5000 on those mailers. You have to wonder what kind of results they will receive. I can’t imagine very good.

It’s funny because the captive agency always trains its agents to build lists and touch has many people as they can. Yet now that there are amazing free virtual list building tools (social media) to do so, they don’t let you.

It’s all about free marketing via social media, “Viral Marketing”. It’s moving and evolving so fast that by the time your compliance department gives you some sort of format to follow, the next thing will already have evolved and passed.

Things are changing fast in the financial industry….. Do you have the speed to keep up?