At BenefitStore.net we talk to insurance agents all day long. The number one frustration we hear is the cost of buying or generating leads. Well 9 out of 10 of agents we talk to have not created a Facebook Fanpage. Most people laugh when I even mention it. Take a look at Geico’s Fanpage, they have over 86,000 fans. Now remember when they communicate to those fans it goes to those 86,000 people plus the friends of those 86,000 people. Assuming that the average fan has 50 friends that mean 4.3 million people! Facebook is free, everyone including my mother uses it. It’s time to get in the game before a new game begins and you never got a chance to play!
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