Yes You Have To Be Creative!

I constantly get asked by insurance professionals how they can be successful using LinkedIn and Facebook for their insurance agencies. I tell everyone the same thing, there is no magic answer, no written playbook for success. It’s about being creative and making a lot of mistakes.

Anyone who understands the principals of Marketing realizes that trial and error always come into play. In my opinion there is nothing wrong with trying and failing…. Just don’t fail twice doing the same thing.

With Social Media everyone has a different list of connections so everyone will have a different strategy on how to turn that distribution into conversions. You just have to be creative; you actually have to perform some “Marketing,” something most insurance agencies have never done before.

Social Media is a marathon; it’s a true test of how consistent you can be…… Don’t give up; keep trying until you find what works!