-The Timeline profile is currently only for the Facebook personal template.
-Is a more creative look to the facebook profile.
-You still need to “manually” change to the Timeline look.
-Eventually will change all personal profiles to the Timeline look.
View My Timeline Profile – http://www.Facebook.com/SnoozzyInc
About The Timeline look
The buzz in the world of social media upgrades is Facebook is the release of the Facebook Timeline profile. In today’s article we will try to answer what is the Timeline profile and can it help your insurance agency?
The first thing to understand is that facebook offers its users two different types of free profiles. The “personal profile” and the ‘fanpage” profile. If you were going to create a facebook page for your insurance agency you would use the “fanpage” profile as it’s specifically designed for brands and companies. You can see an example of a facebook fanpage by visiting http://www.Facebook.com/Benefitstore.net
The 'new look' has been voluntary up until now. From now on, users will simply be notified that they are being 'updated' via an announcement at the top of their home page, which users click on to activate the Timeline look. As with voluntary switches to Timeline, those who are 'updated' will have just seven days to select which photos, posts and life events they want to advertise to the world. Via the official Facebook blog, the site announced, 'Last year we introduced timeline, a new kind of profile that lets you highlight the photos, posts and life events that help you tell your story.' Over the next few weeks, everyone will get timeline. When you get timeline, you'll have 7 days to preview what's there now. This gives you a chance to add or hide whatever you want before anyone else sees it.
The Timeline has been criticized for showing off pictures and posts that people might have wanted to forget. The new look also pairs with 'timeline apps', such as Spotify, which post every time people listen to a song, or eat a recipe or visit somewhere.
Using The Timeline For Insurance
If you’re an insurance agency that is hungry to market and wants to use social media to touch more people, then you need to look at using facebook’s personal template as your real time resume. Hopefully you also have a facebook fanpage for the agency. However you still must realize that potential clients are going to do a little homework on who is running your agency. They will search out your facebook personal page to see if you’re someone they can trust and do business with. The facebook timeline truly allows you to project who you are through virtual creativity. As a salesman you have no choice but to open the door to your life, this will build more initial trust and help you generate more sales for your agency.
I hear so many insurance agents and agencies say how “different” they are then the next agency. Well in the past “Showing You Were Different” wasn’t so easy, even if you truly were. But with tools like social media you can truly connect with people that you would have never been able to reach. The facebook Timeline is just another advancement in creative marketing. The agencies that are creative and focused will thrive; those that don’t believe in it will struggle to efficiently market their services!
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