The Facebook Asteroid is Coming!

I have been saying for the last four years that social media and facebook are a race. But it’s not a race to the finish line; it’s a race to cutting marketing costs / becoming more sales efficient / increasing brand recognition and evolving as an insurance agency, which = surviving.


Now on March 31st facebook will update all business and personal profiles to their new “Timeline” look and features. This isn’t a bad thing; it allows more creativity, the ability to feature custom applications like my “Shop For Insurance App”. More importantly it gives the agencies that are creative and understand marketing ……a huge advantage.

*Basically if you thought facebook was hard to understand before, now it’s going to be 10 times more complicated!

Unfortunately those that haven’t put in the time or barely could understand the old version of facebook will likely feel the wrath of this technological marketing evolution. It’s going to become overwhelming to catch up and likely will cause you to just give up…..