The ROI of Social Media

The other day I was asked for statistics on the ROI (Return on Investment) of Social Media. I sat and thought for a second and said I have none and honestly there are so many variables in play, I don’t think I could ever produce them. Not accurate ones at least.


It got me thinking……

What is the ROI of going to the gym every day?

It costs money, time, and let’s face it, you could still die young.

However anyone with common sense realizes the importance of being in shape.

I think Social Media is very similar. All it is, is talking to people on a daily basis. If you’re in sales, well you always want to be talking to people…..

I guess my point is, I think we are clearly at the point where we all know going to the gym is a good thing “In moderation”.
The same can be said about Social Media…..

The Facebook Asteroid is Coming!

I have been saying for the last four years that social media and facebook are a race. But it’s not a race to the finish line; it’s a race to cutting marketing costs / becoming more sales efficient / increasing brand recognition and evolving as an insurance agency, which = surviving.


Now on March 31st facebook will update all business and personal profiles to their new “Timeline” look and features. This isn’t a bad thing; it allows more creativity, the ability to feature custom applications like my “Shop For Insurance App”. More importantly it gives the agencies that are creative and understand marketing ……a huge advantage.

*Basically if you thought facebook was hard to understand before, now it’s going to be 10 times more complicated!

Unfortunately those that haven’t put in the time or barely could understand the old version of facebook will likely feel the wrath of this technological marketing evolution. It’s going to become overwhelming to catch up and likely will cause you to just give up…..