As most of you must
know by now two of the biggest insurance companies in the USA (when it comes to
individual & family Health Insurance) recently announced that all sales
must now come via their “Coded Online Broker Enrollment Links.” That they would
no longer be taking paper applications.
Basically what this
means is, to sell these carriers you need a website. You also need to login to
these carriers broker portals and create your own quoting & enrollment
link. Which is free and takes about 1 minute. Then you can either send the
consumer to your site or go there with them and enroll them.
Supposedly this was announced about 4 weeks ago to every
broker and General Agent across the country by these 2 carriers.
Funny thing is, last week I received four phone calls from
four different insurance agencies. I honestly didn’t know anyone of them as
they weren’t my clients. All of them said basically the same thing.
“We have been following you on LinkedIn for a few years. We
know you used to be a General Agent and we were hoping you could explain what
it means to get “enrollment links”. We have reached out to the carriers and our
GA and we can’t get any answers that make sense.”
Long story short, I had to teach all four how to login and
obtain these links, plus all four of those agencies needed websites built to
house the links, which we took care of. But I think the point of the story is
how chaotic it is out in the health insurance world. I am not going to sit here
and rip the GA’s and the Carriers. But what I am going to do is suggest every
agent and agencies start to realize that it’s survival of the fittest moving
forward. You can’t expect anyone to guide you or be proactive when it comes to teaching
you technology and industry changes that you need to know.
You need to look in the mirror and understand you have to be
accountable for all of this stuff moving forward. No one is going to help you, they
have their own problems.
I mean how many sales you can make if you don’t have the
ability to make a sale. I would say that’s something worth 10 minute of your
day to learn and setup.
Ken French
Ken@snoozzy.com
www.benefitstore.net
973-607-1916 Ext 1
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