I always find it amazing how passionate Insurance Agents can
be about “Selling by Price”. Basically this means agents always seem to get really
mad when you even infer that selling by price should be a strategy they
consider.
Listen I am very against selling by price, in my opinion it’s
about building an agency brand. It’s about building something professional that
your clients are going to refer to other people. It’s about building a
tradition of high end insurance service excellence. This means in your physical
office and online with your agency website.
The problem I find is that same guy who went berserk on the
phone when talking about his frustrations with growing his agency, is the same
guy that has the agency website that has zero branding.
That’s the website that has the “Generic” About Us section
on the site.
The site where they slap your logo on it and say here is
your new insurance agency website.
So here are my “What Should Be On Your Agency Website Tips”
- - Who runs the company
- -What does the agency specialize in
- -Why is the agency unique
- -If interested how to take the next step with
your agency
- -Company history
- -Staff information (if they talk to the consumer)
- -Active Social Media Presence
- -Testimonials from top clients
The above information isn’t even insurance specific, in my
opinion it’s business 101 common sense to have on any business website.
Shoot me an email if you want a free review of your current
agency website! We will tell you what we would do to improve it.
Ken French
President
973-607-1916 Ext 1
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