Groups have become a great way to network and find new insurance clients on LinkedIn. They’ve been around for awhile, but without any functionality they were a shell of a feature. Updates that allowed members to communicate through discussion posts and news articles have changed their relevance.
There have also been some goodies added for Group owners. You can now send a weekly announcement to the group. You can configure automatic email responses to group inquiries to join, a welcome message to new members, and messages to those you decline or block from future requests to join. Groups are becoming a powerful tool in using LinkedIn effectively. Here are 2 Key Benefits to LinkedIn Groups
1. Groups expand your reach
You might have 1000 people in your direct network (first degree connections) but join the top 50 groups on LinkedIn and you’ll have a group reach of close to two million members. I live inNew York
2. Groups allow you to communicate
If I want to talk with other insurance professionals I can post discussion questions or statement on my two insurance related groups. If I want to market a specific product I can tap my Chamber of Commerce groups. Each group is based on a common factor and that allows you to target your communication to an appropriate group.The news articles section allows you to share relevant information with fellow group members. It’s a great way to provide value and to drive traffic.
There have also been some goodies added for Group owners. You can now send a weekly announcement to the group. You can configure automatic email responses to group inquiries to join, a welcome message to new members, and messages to those you decline or block from future requests to join. Groups are becoming a powerful tool in using LinkedIn effectively. Here are 2 Key Benefits to LinkedIn Groups
1. Groups expand your reach
You might have 1000 people in your direct network (first degree connections) but join the top 50 groups on LinkedIn and you’ll have a group reach of close to two million members. I live in
2. Groups allow you to communicate
If I want to talk with other insurance professionals I can post discussion questions or statement on my two insurance related groups. If I want to market a specific product I can tap my Chamber of Commerce groups. Each group is based on a common factor and that allows you to target your communication to an appropriate group.The news articles section allows you to share relevant information with fellow group members. It’s a great way to provide value and to drive traffic.
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