As many insurance agents know, their biggest competitors are actually the insurance companies themselves. This is why social networking gives you a BIG advantage over some of the “mega-competitors” that want to attack your client base. GEICO can deliver a lizard. Esurance, a robot. Progressive has that little hottie, Flo. But you can deliver YOU. And people want to do business with PEOPLE. People trust people, not institutions. And that’s especially true NOW.
So: give careful thought to pulling back the curtains on who YOU are in your Facebook profile. And do the same with your postings. Be a real person. Make it possible for people to feel a CONNECTION with you.
Social Media Marketing allows you MUTIPLY the “round of golf” or dinners agents used to rely on to build relationships. It doesn’t replace the depth of intimacy, but it can multiply it by hundreds or thousands and, when skillfully crafted, can deliver 60% of the “touch.” Those are very good numbers.
This must be part of you overall marketing strategy. Your clients are already there. You should be, too.
Hello,
ReplyDeleteSocial media sites such as Facebook are becoming the norm for most people around the world. There are millions of people on social media sites everyday now, which makes it the perfect place for marketing any business.
Thanks.