Social Media Tips For Insurance & Accountants

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Tuesday, November 2, 2010

Buying Ads On Facebook

I think that Facebook has built one of the better ad targeting tools going. You can target ads to Facebook members on all kinds of criteria and run pretty low cost campaigns. The trick though is to run campaigns that are compelling and promote your FaceBook Fan Page instead of trying to sell something. Promote your white paper, events, and educational content – create awareness about your great content and your will get the chance to earn the trust it takes to actually sell something to someone. Here’s where you go to find more info about Facebook Ads. And, I wrote about using Facebook ads to create awareness here.
Posted by Post at 7:21 PM

1 comment:

  1. custom facebook fan pageFebruary 25, 2011 at 7:14 AM

    Hello,
    The only downside of using social media to get the company name out there is that it is very time consuming. Most people trying to run a business simply do not have the time to start the page.
    Thanks.

    ReplyDelete

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