Treat Facebook like a new channel - This may be obvious at first glance, try to think differently about how to effectively use your Facebook page in conjunction with your other business activities to achieve your goals.
Interact directly and candidly with your fans - So many company Facebook pages are just PR vehicles with sanitized messages. The standard corporate speak doesn’t fly on Facebook — it does nothing to build trust or interactivity with your audience. Boring corporate speak may even cause potential fans to skip “liking” your page. Be real and respectful — your fans will appreciate it. You may want to identify the person who interacts with fans and let them get to know him or her.
Build your fan base - Remember when building your e-mail list was the most valuable way to reach potential customers? For e-mail, many tactics are employed to get the users to opt-in, but with Facebook, a simple click of the “Like” button is enough to create that connection with your customers. There are so many ways to build your fan base, but simply asking people to “Like” your page is the most successful. Be careful to not use misleading tricks to gain fans, the social media universe will rise up against you.
Offer preference to fans who “like” you - Offer unique content, special incentives or even trivia question to your fans! Whatever it is, be clear about what fans receive so that you don’t have lots of likes and then subsequent unlikes. This is also an opportunity for cross-over integration between Facebook and your other channels: website, e-mail, twitter, etc.
Create Facebook-only offers - If you offer free or trial products or have users that are contemplating your product or service, Facebook-only deals are a great way to monetize those people, who are likely not part of your e-mail list or regular viewers of your website. Use special occasion offers, but be sure to change them up.
Create a Facebook store - Make it easy for your customers, who are feeling more and more comfortable on Facebook, to buy without leaving the Facebook ecosystem..
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