Social Media Tips For Insurance & Accountants

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Friday, February 25, 2011

LinkedIn - Utilizing Your Connections

I would guess that 8 out 10 LinkedIn users basically add connections of clients, industry partners and other networking connections and never realize ways to efficiently utilize these connections.

What I suggest doing is use the “TAGS” feature and create organized sub lists of each type of connection type you have. These lists could be Clients, Potential Clients, Friends, Etc. You then need to go through all of your connections and put them in the correct TAG folder.

How To Get Started
Go to Connections
Click “Manage Tags” and create your folder names
Now go through your connections and select all of your “Clients”
Once all are selected click on the “Edit Tag” Link and select “Clients”
This will put all those connections in one Client folder.
Once this is complete you can then easily create a customized LinkedIn message targeted to that group.. Giving you the ability to utilize the LinkedIn Messaging feature very efficiently and quickly.

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