Sphere of Influence

I just did a quick study of the Facebook presence for a variety of insurance companies. Clearly the Auto Insurance carriers are way ahead of the Medical & Life insurance carriers.


Number of Fans
Geico – 151,000
Farmers – 129,000
StateFarm – 58,000
AllState – 25,000
Progessive – 21,000
NY Life – 7,000
Metlife – 4,300
Aetna – 710
Genworth – 388
Wellpoint – 358

This is an indication of two things, (1) you’re in trouble if you sell a lot of auto insurance! Direct on-line sales will start to eat at your block (2) What are the medical insurance companies doing? Aetna has millions of insured people and they only have a distribution of 710 people….very odd!