"Like" Button Analytics
For the first time, Facebook will provide data on the behavior the "Like" button triggers, including views, clicks and visits. Businesses will be able to use this data to test the impact of placement on "Like" button click-through rate.
Businesses that use any of the Facebook Social Pugins (Example: Recommendation Plugin located in the right sidebar of this blog) will be able to see performance metrics such as "Like" button impressions, rate of comments and a breakdown of interaction by demographic information. Additionally, the demographic details available to businesses will include age group, gender, language or location.
As part of this update, businesses that are using Facebook Insights for websites will get distribution and engagement metrics related to their content's performance on Facebook in real-time. This new data will enable businesses to optimize content and adjust its placement based on performance.
Many marketers will be excited to know that the Facebook Insights update will also include more content-related metrics. For example, businesses will be able to look at impressions, referral clicks and the most popular stories on the site.
No comments:
Post a Comment