I was talking to a gentleman who was the CEO of a very large insurance agency yesterday. The agency had over 50 employees and supposedly 10,000 clients. He was very proud to tell me that he basically never touched a computer. In his opinion it was beneath him and he had staff members to do it for him. He had an MBA in finance from Cornell blah blah blah………
My translation is, this guy was completely computer illiterate. He had built up these protecting walls around him to hide his massive weaknesses. Honestly with all of the internet marketing going on out there would you hire this guy to run your firm? He basically had no idea what pay per click advertising was and seethed when social media was mentioned.
My point is, things are changing fast. Back in the day this guy was probably a genius. However now he is basically in the minority, computer illiterate and becoming less valuable by the second. Don’t be like him, keep pushing yourself to evolve with the rapidly changing technology.
Social Media Tips For Insurance & Accountants
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Saturday, March 5, 2011
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