(1) You don’t have links to your Facebook / Linkedin / Blog on the homepage
(2) It has very detailed quote request forms
(3) It has dozens of sub pages
(4) It looks different on various search engines
(5) It has a flash intro that has to upload before it starts
I review literally thousands of insurance agency websites a month. Honestly 90% of them are very poor because they are so broad and massive; they have no game plan or purpose.
Today every insurance professional should have (4) websites. There Facebook Business page for marketing and communication, their LinkedIn page as their bio, their Blog as their news feed and their corporate website that generates leads and on-line sales. Most importantly all (4) need to be attached and synchronized.
Remember the end goal is to get the prospective client to call you! You’re the salesman that should be all you need.
Social Media Tips For Insurance & Accountants
Snoozzy Inc. offers all of its members weekly training webinars & tips on how to utilize social media to grow their firms and agencies. To become a member go to www.snoozzy.com and signup for the free trial.
Wednesday, January 12, 2011
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