Google vs Facebook

How will Google and Facebook compete? The goal of each is to be the point of entry for Web users, the theory being that whoever controls the gateway will deliver the most effective advertising platform. As I discovered in reporting last week's column, Facebook is so important to some users that it is on their computer screens 24 hours a day, seven days a week. I feel like I'm constantly using Google, but I don't sleep with it.


Exactly how this competition will unfold remains to be seen. Last week, Google co-founder Sergey Brin remarked that what has been done already in Social Search, Google's social-networking feature, is "just the tip of the iceberg" and represents only "one percent of the capabilities that can be deployed in that realm." This is obviously one of the areas he will be targeting in his new role as head of strategic projects

(Source: Wall Street Journal)